The design concept for the branding and e-shop design of NO LABEL eyewear is centered around creating a sleek and sophisticated experience that appeals to the brand's target audience of 30-40 years old. The brand color palette of black and white communicates the brand's high-end positioning and creates a timeless, minimalism atmosphere. The branding design features a minimalist logo that emphasizes the brand's name, with a refined typography that complements the brand's identity.